The case study on urban markets shows that economics and the transactional/functional mechanics of a service system must be understood for proper design actions, and that overcoming separations between strands of literature is necessary to achieve this aim. Intangible versus material and functional versus experience service elements are considered. This paper discusses a practical application of that synthesis: systematic/data-driven methods from engineering and service innovation are applied within a participatory and transformative environment. Some combinations among service design traditions are theorized in the literature and a cultural synthesis is considered a priority. When adopted alone, they can limit design, especially if services systems are complex. Different design traditions address the design of services.
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